Rediffusion has named Virendra Tivrekar, who headed Rediffusion Studios, as National Head – Art, and ECD Nilesh Nayak as National Head – Copy, in an internal restructuring exercise.
They will report to National Creative Director Pramod Sharma, who has been NCD since 2021.
Ajit Rakhade takes over from Tivrekar as the new head of Rediffusion Studios, the digital and design studio of the agency.
“We are restructuring our national creative team to keep pace with the hi-growth trajectory of Rediffusion in the last few months. Virendra, Nilesh, Ajit and Rohan are all high-calibre talent and redefining their roles will help us best utilise their talents,” said Pramod Sharma.
Leadership of newly created vertical Rediffusion AI Studios has been assigned to Rohan Parab.
“The creation of Rediffusion AI Studios is a first in the advertising business in India. It will enhance the cutting edge work that Rediffusion Studios has already been doing in typography, graphics and packaging design,” he added.
Kalyani Srivastava, Joint President, said, “We have gained a large number of clients in Delhi and Mumbai in this financial year. The sharper re-assigning of roles will help Rediffusion focus on a better creative product.”
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