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Network18 amplifies CTV reach; launches four news channels on Samsung TV Plus

News18 India, CNN-News18, CNBC TV18 and CNBC Awaaz will now be available to Samsung Smart TV audiences. Regional channels to be added next.

by MN4U Bureau
August 17, 2023
in Television
Reading Time: 1 min read
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Network18 amplifies CTV reach; launches four news channels on Samsung TV Plus

Network18 amplifies CTV reach; launches four news channels on Samsung TV Plus

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Network18 has announced the launch of four of its news channels – News18 India, CNN-News18, CNBC TV18 and CNBC Awaaz – on Samsung TV Plus, the free ad-supported streaming TV service from Samsung Electronics India.

Samsung Smart TV audiences can now access these channels.

Pranav Bakshi
Pranav Bakshi

 

Pranav Bakshi, Head – Video Strategy & Partnerships, Network18, said, “The launch of our channels on Samsung TV Plus India establishes our commitment to innovation in this dynamic media landscape. And it’s important for us to be able to reach our audiences on their preferred platforms. With the growth of CTVs, this partnership holds great significance to us. We are starting with India’s leading news and business channels, and will soon be launching our regional channels – as we are the largest news network in the country with multiple languages. We look forward to building a strengthened relationship with Samsung TV Plus as we plan to grow our bouquet of channels on the platform.”

According to reports, CTVs (Connected TVs) in use will reach 40 million by 2025 from the current 22 to 25 million.

Tags: CNBC TV18CNBC-AwaazCNN-News18Network18News18 IndiaPranav BakshiSamsung TV plus

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