Tata Power launched a 60-second film on the occasion of Independence Day that underlined its #SustainableIsAttainable message. The film was conceptualised by Rediffusion.
The video titled ‘Symphony of Freedom’ captures birds of several feathers in a lush forest along with the myriad, soothing sounds of their birdsong. Their sounds seem to flow into one another, forming an eloquent thread. The brand spells out in a super: ‘Our Earth sounds beautiful. Let’s keep its music playing’. It signs off with #SustainableIsAttainable.
The video has been seeded across the brand’s social handles.
Tata Power had joined hands with News 18 Network to launch ‘Sustainable is Attainable’ in August 2022, ahead of Independence Day. It was billed as a campaign to drive use of green and clean energy.
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