Casagrand, which claims to be the third-largest residential development company in South India after Prestige and Sobha with sales of Rs.4,200 cr last year, is looking at the number going up to Rs.7,000 cr this year. Home buyers accounted for Rs.3,500 cr of sales, for which the target is Rs.5,000 cr this year.
The brand, which has delivered over 140 projects and 40,000 homes across Chennai, Bengaluru, Coimbatore and Hyderabad as of 2023, is now foraying beyond the South with stated intent to become a pan-India player.
“We are venturing into Maharashtra. We would add Pune and Mumbai soon as markets. We are on the verge of signing up some lands in Pune and we want to add 20 million sq ft in three years’ time,” said Arun Mn, Founder and Managing Director, Casagrand, addressing the media in Mumbai on August 21, 2023.
To back its expansion into newer markets, Casagrand has onboarded former Indian men’s cricket team captain Sourav Ganguly as brand ambassador. An integrated marketing campaign themed ‘Transforming Lives’ is in the works.
“About five years back, we were just a Chennai player but now we have Bengaluru (17 projects), Hyderabad (6 projects), we have a project in Coimbatore and now we are signing up a project in Pune to venture into Maharashtra. So, we have been aggressive in our growth and we have added verticals,” Arun added.
The brand, which was born in 2004, has stated aspirations to be among the top five developers in the country in five years.
On the association with Ganguly, Arun said, “We are delighted to join hands with Dada and have him on board as our national brand ambassador. His persona as a passionate sportsman with unshakable optimism and his leadership in transforming the Indian cricket team have been a true inspiration for us at Casagrand because belief, aggressive growth, innovation, fairness and passion have been our DNA since the inception. We welcome Ganguly to the Casagrand family and we look forward to an exciting journey ahead.”
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