This Raksha Bandhan, Spykar unveils a heart-warming campaign that turns tradition on its head. In a refreshing departure from the norm, Spykar introduces the “Rakhi Hamper,” a specially curated gift set designed for sisters to surprise their brothers. The campaign, titled “#ThreadsOfLove,” beautifully captures the essence of the brother-sister bond while embracing innovation and heartfelt gestures.
Breaking away from convention, Spykar introduced the hamper to empower sisters to surprise their brothers, reversing the usual roles. As the videos unfold, they skilfully capture the heartfelt moments and playful banter exchanged between siblings during Rakhi, a time-honored tradition that’s now elevated by the heartfelt gestures showcased in each frame.
At the heart of this Rakhi Hamper is the Morse Code Rakhi, an ingeniously crafted masterpiece that spells out “Love N Protect” in cryptic Morse Code language. Each dot and dash symbolizes the profound connection shared by siblings. This unique element encapsulates the deep bond between brothers and sisters, adding a touch of mystery and sentiment to the occasion.
The Morse code Rakhi, which reads “Love N Protect,” is the most distinctive feature of the hamper. Morse code is something that not many people are familiar with, thus Spykar thought it would be fun to curate some snackable content internally with the employees and at the same time help people understand the Morse code more easily. Influencers have played a major part in the campaign being a success. Not only this, Spykar has also collaborated with Radio partners and the campaign is now live in places like Gujarat, Mumbai and Uttar Pradesh.
Inside the Rakhi Hamper, siblings will find an array of thoughtfully curated items, including a Deo, Perfume, Wallet, Chocolate, and a Women’s Wear Voucher worth Rs. 500, all meticulously chosen to enhance the gifting experience without compromising the spirit of Raksha Bandhan.
Speaking on this, Vivek Shah, Chief Marketing Communications Officer at Spykar Lifestyles Pvt Ltd, said, “Raksha Bandhan has always been a symbol of love and protection between siblings. With the ‘#ThreadsOfLove’ campaign, we wanted to add a fresh perspective to this timeless tradition. This year, sisters take the lead in expressing their love through our specially curated Rakhi Hamper. We believe this campaign will not only celebrate the bond between brothers and sisters but also inspire a new way of cherishing this beautiful relationship.”
The campaign is united under the hashtag “#ThreadsOfLove,” symbolizing the enduring thread that binds brothers and sisters together. This thread of love signifies that no matter the challenges, their unbreakable bond remains constant.
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(This information is published from a press release.)
