The Singapore Tourism Board (STB) has announced the appointment of Lim Kean Bon as Area Director, India, South Asia and Africa.
Effective September 1, 2023, he succeeds Raymond Lim as India market lead based in New Delhi leading STB’s promotion and travel trade activities in North and East India to sustain and grow leisure travel. He will also lead business development efforts to promote cruise and MICE travel. Kean Bon will look at other regional markets like Bangladesh and South Africa too.
GB Srithar, Regional Director, India, Middle East, South Asia & Africa (IMESA), STB said, “We extend a hearty welcome to Kean Bon as he joins our dynamic team. I believe Kean Bon’s leadership in driving experience development for a leisure precinct and his past tenure in the Singapore Exhibition & Convention Bureau (SECB) places him in good stead to take on this role in STB New Delhi, particularly in this pivotal moment of anchoring Singapore as the premier lifestyle and business destination for Indian travellers.”
Prior to taking on the STB New Delhi leadership role, Kean Bon led STB’s Lifestyle Precinct Development team from 2020 to 2023, where he set direction for various projects to sustain the appeal of Orchard Road, Singapore’s leading lifestyle precinct.
Kean Bon said, “I am excited to join the STB IMESA team and look forward to building on the good work and strong partnerships forged by my predecessor Raymond. Together with my team in New Delhi, we will continue our efforts to promote Singapore and inspire the Indian audience with the sheer breadth of vibrant experiences the city has to offer for leisure and business travellers.”
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