PR Professionals, a PR agency of PRP Group, has launched ‘Raise,’ a social communication practice aimed at supporting grassroots-level NGOs.
Raise will be a part of the PRP Foundation and will provide pro bono communication services to NGOs and individuals across India engaged in impactful work, particularly at the grassroots level, informed an agency statement.
Raise will offer services including public relations, digital marketing, and website management.
Organisations seeking these services can directly approach PRP, while the Foundation actively identifies relevant organisations and campaigns to support.
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, said, “Since PRP’s inception, we have supported numerous social campaigns pro bono. We have collaborated with various organisations and stakeholders driving developmental initiatives in the country, providing assistance in promoting their ideas and contributing to a robust civil society. On our 12th foundation day, we have formalised this approach as a practice, enabling us to support more campaigns and grassroots-level NGOs through our initiative, Raise.”
He added, “Through this practice, we also aim to collaborate with the government and various ministries, offering our services to raise awareness about social and public interest campaigns.”
Past campaigns and organisations supported by PRP include #JusticeForNirbhaya, Para Sports Foundation and Kalam Foundation.
In 2021, PRP undertook a self-funded initiative to support 135 children who lost their parents to Covid19. The organisation is covering the educational expenses of these children until their eldest family member achieves financial independence. Additionally, PRP adopted families of martyrs from the Uri terror attack, providing financial support for their living expenses and the education of the martyrs’ children until they become financially self-sufficient.
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