Shoppers Stop has unveiled a campaign ahead of Durga Puja themed ‘Saajer Utsave’ (festival of adornment). The campaign film highlights Pujo’s recognition as an Intangible Cultural Heritage of Humanity by UNESCO in 2021.
The film captures the Pujo celebrations in Kolkata through the eyes of a young woman. Itr celebrates the autumn season, the colours, sounds and vibes of the festival as also the positive energy. She goes on to invite viewers to join the festivities, and also cites the UNESCO recognition.
Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication, Shoppers Stop, said, “This campaign holds a special place in my heart, as Pujo has always held great significance for me. We are all set to give an enhanced shopping experience to our customers. Our stores and windows are adorned with traditional flowers and radiant lights, immersing our customers in the true essence of Pujo. With this campaign, we extend our heartfelt gratitude to all those who contribute to making this festival a visually stunning and joyous celebration.”
Feedback: [email protected]
