Alstom, a global leader in smart and sustainable mobility, today unveiled its first brand campaign, titled ‘Taking India Places.’ The campaign will include the launch of a film ‘Taking India Places’ that celebrates India’s growth into an intellectual and economic powerhouse enabled by the rail for more than a century, and Alstom’s journey that is intertwined with India’s rail revolution.
#TakingIndiaPlaces is a 360°, digital-first campaign, targeted at the 14-80 years age group. The campaign pre-buzz engagements on LinkedIn primarily driven by Alstom India employees has organically garnered 27K+ engagement and 67K+ impressions already. The campaign will entail social media, employee and influencer engagement, alongside activations and branded content placements to further the reach. The centre piece of the campaign, the “Taking India Places” film is narrated by the legendary Shammi Narang, former news anchor for Doordarshan television and the familiar voice behind in-train and in-station announcements for several metro lines across the country.
Speaking about the launch of the campaign, Olivier Loison, Managing Director, Alstom India said, “Alstom is all about sustainable mobility. It is reflected in our products and solutions and in our brand promise, ‘Mobility By Nature’. Given our contribution in India for the last several decades, a hyper local brand campaign was much needed to celebrate our journey and the way forward.”
He further added, “This campaign embodies the spirit and aspiration for progress of every Indian, and as we go places, we achieve more. India has been taking giant strides towards technological progress and self-reliance, with rail being its key driver. By enabling India’s neural network of rail with the best of talent in engineering, technology and innovation, Alstom will continue to play a part in #TakingIndiaPlaces.”
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(This information is published from a press release.)
