OTT app Ullu has announced the appointment of Avinash Dugar as CEO. Dugar, in a career spanning over two decades, has held a leadership position at Kohinoor Steel and was Founder of La Gravitea, a cafe empowering specially abled and orphans last. He now joins the OTT platform to head its growth and diversification, infomed an official statement.
Ullu was founded by Vibhu Agarwal in December 2018. He too has moved from the steel industry. Ullu claims to be one of the top 10 most viewed OTT platforms in the country.
Agarwal said, “It is a strategic move in the continuous quest to drive growth. Avinash comes with a diverse and rich experience in sales, marketing and operations. His drive to achieve excellence and acumen to run a business makes him an ideal choice to steer Ullu into its next phase of growth. Our company is well-positioned to capitalise on emerging opportunities in the content and production space, and I look forward to leading these efforts with my able team.”
Dugar added, “I am honoured to join the dynamic team during this transformative time in the OTT industry. We will continue to deliver exceptional content and user experiences while exploring new avenues for growth and expanding our subscriber base.”
Agarwal will continue to head the OTT platforms and GEC channel Atrangii, and will now steer towards expanding and exploring new revenue streams, the statement added.
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