Unlocking the pulse of the Indian consumer, Aroscop & Toluna recently conducted a comprehensive consumer research study, gathering insights from readers across HT Media print and digital platforms. This extensive survey uncovers intriguing findings about the festive season shopping preferences of HT Media readers. The research delves into consumer shopping patterns and provides valuable insights on Hindustan Times print & digital channels, LiveMint, and LiveHindustan.
In the research, Aroscop & Toluna analyzed consumers’ brand preferences and the factors influencing their shopping choices across various categories, considering their budgets. The insights gathered from this study offer businesses a valuable resource to navigate the dynamic landscape of Indian consumer preferences, particularly during the festive season.
A whooping 50% of Hindustan Times print readers & digital visitors and LiveMint visitors intend to buy a car this festive season, with more than 45% of Hindustan Times digital visitors and LiveMint visitors aiming to buy an SUV in the next six months. 36% of Hindustan Times print readers own an SUV.
The two-wheeler segment is revving up as well with more than 40% of Hindustan Times print readers, LiveHindustan and LiveMint visitors planning to buy a two-wheeler this festive season.
With an array of new smartphones hitting the market, Indian consumers are spoilt for choice; more than 40% of readers across Hindustan Times print and digital, LiveMint & LiveHindustan intend to buy a smartphone this festive season, with many planning to allocate a substantial budget of over Rs. 50,000. This is closely followed by a strong purchase intent for upgrading personal gadgets like laptops, smartwatches, as well as upgrading their homes by using smart home devices such as TV, audio accessories and lastly the ever-green gaming consoles.
Talk about living the luxury life! More than 40% of Hindustan Times print and digital readers already own luxury goods, such as perfumes, watches, bags, apparel and electronics, while more than 50% of LiveMint visitors proudly own a slice of luxury.
Festive shopping is not just limited to buying assets like cars and gadgets but also drives Indians to consider long term investments like real estate and gold. At least 42% of Hindustan Times print readers & digital visitors are planning to invest in real estate, whereas a third of LiveHindustan visitors plan to invest in real estate this festive season with significant budgets allocated for the same. Almost half of Hindustan Times print readers intend to buy jewelry in the next 6 months, and a whopping 87% of them plan on buying gold jewelry.
HT Media’s recent study on Indian consumer sentiment for the festive season presents a positive outlook for businesses nationwide. Collaborating with HT Media offers brands a competitive edge, given its extensive portfolio spanning print, digital, and radio platforms, allowing them to reach a vast network of 225 million Indians. Additionally, through HT One Audience, brands can effectively target users who have expressed a clear intent to make festive purchases. HT Media offers a wide range of partnership opportunities, including video, display ads, branded content, and event-based collaborations, enabling brands to craft tailored messages in the right format for the right audience, ultimately enhancing their brand performance metrics.
Read Full Report Here – https://hubs.ly/Q023bMct0
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(This information is published from a press release.)
