Meesho has announced its festive ‘Mega Blockbuster Sale 2023’ with actors Kapil Sharma and Pooja Hegde. The campaign highlights the value that Meesho offers its customers.
The film shows Hegde scrolling through an e-commerce application when a model on the app – Sharma – asks her to check the prices on Meesho. He states that inflating prices by 100 oc and then offering a 50 pc discount is not really a ‘sale’. When she opens the Meesho application, she is surprised at the price difference.
Nilesh Gupta, General Manager – Growth, Meesho, said, “As the season of Diwali approaches, people are eagerly awaiting festive sales which encompass the best deals of the year. Indian consumers are becoming increasingly tech savvy and compare pricing across platforms before making a purchase. Our messaging, ‘Meesho check karo’ reinforces that customers can avail quality products at the ‘right’ prices on Meesho. With the adorable and quirky duo of Kapil Sharma and Pooja Hegde, we are enlisting humour to build a strong rapport with the audience and create a sense of relatability.”
Actor Sharma said, “Over the last couple of years, Meesho continues to be an ideal choice for customers looking at shopping from different geographies of the country. I am glad to be associated with a brand that takes diverse and ever-evolving customer needs very seriously and strives to provide them with the best shopping experience.”
Hegde added, “As we embrace the festive spirit, I am delighted to partner with Meesho in bringing an extraordinary shopping experience for everyone. Meesho’s festive campaign is a testament to the joy of giving and receiving during this special time of the year. I’m excited to be part of a campaign that not only offers an incredible selection of products but also brings the magic of the festive season right to your doorstep.”
Campaign Credits
Creative Agency: Moonshot
Creative Team: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi
Production House: Potli Baba Mediahouse
Director: Rahul Bharti
Producers: Beliappa and Junssan
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