Carrera Eyewear announced it had joined hands with Australian Cricketer Pat Cummins as its brand ambassador.
“We are thrilled to welcome Pat Cummins to the Carrera family,” said Alberto Macciani, Global Head of Home Brands and Communication, Safilo. “Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognised as one of most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly.”
“I’m honoured to be joining the Carrera family as Brand Ambassador and I’m excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style. Moreover, I feel great in my Carrera’s,” said Pat Cummins.
The campaign featuring Cummins will commence this month to coincide with the World Cup. As part of the campaign, Cummins will be featured wearing a selection of Carrera optical and sunwear styles.
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