Centuary Mattress has retained PAD Integrated Marketing & Communications as its creative agency following a pitch process. The agency has been handling creative for the brand for a year.
The agency will continue to handle strategy planning and creative content across online and offline platforms.
The agency’s mandate this year is to develop a communication strategy to raise brand awareness, highlight value offered to consumers and boost sales. The deliverables include brand films, offline promotional materials and online reputation management.
Vijay Kumar Mikkilineni, General Manager – Brand & Marketing, Centuary Mattress, said, “We are thrilled to renew our partnership with PAD Group for the second year in a row. Their strategic thinking and deep understanding of our category have been instrumental in helping us reach new heights. Together, we aim to create even more engaging and impactful campaigns that resonate with our customers and reinforce our position as an expert of quality sleep solutions.”
“The journey with Centuary Mattress has been a remarkable one, and we’re absolutely thrilled to continue this partnership. This partnership reaffirms our commitment to delivering innovative marketing solutions, and we look forward to even more success together. We’re excited to bring fresh ideas and compelling campaigns to the world of sleep solutions. Our team is geared up to keep dreaming big and crafting extraordinary branding strategies that will make Centuary Mattress stand apart in the market.” added Gautam Reddy, Founder, PAD Group.
Abdul Ahad, Creative Director, PAD Integrated Marketing & Communications, said, “As a specialist brand, we’re looking to build a relationship with consumers that enables them to look beyond the price and superficial claims of technology. Lucky for us we have a product that lives up to the promise.”
Centuary announced shuttler PV Sindhu as the face of the brand in September this year.
In 2022, the brand worked with tennis ace Sania Mirza.
PAD has a workforce of 80 across Hyderabad, Mumbai, Delhi and Bengaluru.
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