Kids entertainment channel Nickelodeon is set to debut its maiden co-production with Nickelodeon International – The Twisted Timeline of Sammy & Raj – in India. Starting October 15, 2023, the show, billed as a new-age comedy, will air on Saturdays and Sundays at 1 pm.
‘The Twisted Timeline of Sammy & Raj’ revolves around the escapades of two cousins, Sammy and Raj, who possess a unique and mysterious time-altering app. With the extraordinary ability to pause, rewind and fast-forward time itself, Sammy and Raj embark on a series of amusing adventures as they attempt to tackle various issues. However, their well-intentioned efforts often end up causing a delightful blend of uproarious chaos and comedic situations, explained an official statement.
Anu Sikka, Head – Creative, Content, and Research, Kids TV Network, Viacom18, said, “The Twisted Timeline of Sammy & Raj is a collaborative testament between Nickelodeon International and us to deliver diverse, inclusive top-quality content for our young audiences. Filled with humour, this story of time travel is a fresh and unparalleled addition to our slate. We are confident that this show will grow to become an instant favourite, reaffirming our commitment to kids and the category.”
Chris Rose, VP of International Production and Development for Paramount’s Global Kids & Family Group, said, “The Twisted Timeline of Sammy & Raj is the successful result of our partnership with Viacom18. Thanks to an extensive collaboration and strong teamwork, we managed to create a powerful story that explore differences between Eastern and Western sensibilities. The team in India was key to creating the storyline and defining the characters for a kids’ show which gives audiences a taste of Indian culture, while capturing universal storylines that appeal to all audiences.”
Supporting the launch is a multi-screen marketing plan across the Nickelodeon franchise, social media, other digital platforms, games, connected tv and influencer collaborations. The efforts include an AR filter, which will transport kids in time by altering their appearance.
