Wakefit.co has unveiled a brand campaign for its ‘Unbelievable Mattress’ range. Designed to exemplify the robustness, innovation, technology and durability of the mattresses, the three-film campaign presents various tests to demonstrate the durability, strength and comfort of the mattresses.
The series has been conceptualised by Spring Marketing Capital and produced by Twilight Entertainment.
The three films have a host talking about unbelievable challenges that he puts the Wakefit mattress through. While he has a truck driving over the mattress again and again to prove that it will not lose shape in one film, another has two wrestlers engaged in a bout on the mattress and yet not disturbing a glass of water kept on the side. A third film has the host place a light bulb on the mattress and place heavy weights on it. Nothing happens to the bulb which gets cushioned by the mattress – just like it will cushion one’s body, we are shown.
The campaign also has a dual narrative. On the one side, it shows the mattresses facing real-world extreme challenges while on the other, viewers are also given a behind-the-scenes look into Wakefit.co’s meticulous testing processes.
Nitesh Raj, Brand and Category Lead – Mattresses, Wakefit.co, said, “At Wakefit.co, our journey has always been about creating world class products for our customers. Our TruDensity™ 100 pc Pure Foam ensures that all our mattresses retain their structural integrity even after years of use and a rigorous 9-point stress test ensures robustness in every product. ‘The Unbelievable Mattress Campaign’ is more than just a marketing endeavour; it is a quirky and vivid reflection of our core ethos. It is a visual showcase that blends the robustness of our product and the playful spirit of our brand.”
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