Schindler India has joined forces with outdoor advertising company Times Innovative Media Limited (Times OOH), a part of Times of India Group, for in-lift advertising.
The partnership will empower brands to convey their messages, offerings, and advertisements through strategically positioned in-lift connected screens. These screens will present an opportunity for real-time interaction in elevators with a captive audience in residential condominiums, households, and corporate premises. The estimated daily reach is at over 1 million impressions across major cities, including Mumbai, Pune, Bangalore, Hyderabad, Chennai, NCR, Kolkata, and Ahmedabad.
Nitin Chalke, CEO, Schindler India, said, “Our elevators are evolving into compelling communication platforms and channels that can be served and managed from a single source, allowing us to share spectacular entertainment and essential information with passengers daily, enhancing in-lift digital advertising experiences.”
He added, “Teaming up with Times OOH, we’re poised to revolutionise how brands connect with audiences. This collaboration brings cutting-edge technology and creative prowess to our in-lift digital screens, fostering captivating interactions. Times OOH’s proven track record in the Indian OOH advertising space aligns seamlessly with our commitment to innovation. Together, we’re set to elevate advertising within the confined spaces of elevators, creating memorable moments for viewers and unlocking new avenues for brands to shine. With a growing number of residential complexes and office spaces across urban metropolises and tier 1 and tier 2 areas, the Indian DOOH advertising space is poised for exponential growth. This trend is further accentuated by the fact that elevators are naturally suited for OOH advertising. They’re confined spaces where people actively seek distractions, and ads can effortlessly capture their undivided attention.”
Shekhar Narayanaswami, President of Times OOH, said, “At Times OOH, our mission is to revolutionise untapped avenues with the potential to foster direct engagement between brands and their target audience. We find in-lift branding particularly fascinating as it provides an ample opportunity to create high recall brand value through one-on-one communication. It’s a pleasure to collaborate with Schindler India, a standout player in their industry. With our extensive experience in managing premium spaces like airports, city media, and agency business, we view in-lift branding as another successful addition to our portfolio.”
“Schindler media network turns elevators into communication platforms. This revolutionary technology captivates audiences with in-lift advertising. Our partnership with Times OOH is an outcome of our shared commitment to keep the viewers and riders entertained and informed in the most impactful way,” said Tarunesh Mathur, Senior Vice President, Existing Installation Business.
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