Online cashback and coupon player CashKaro has released its three-film campaign featuring actor Genelia Deshmukh. The campaign has been conceptualised by Owled Media and showcases the shopping habits of three members of Deshmukh’s onscreen family and how they can save by purchasing products through the CashKaro app.
The first film features Deshmukh with her onscreen father where he shops online directly. The second features her sister buying a lipstick, while in the third film, her husband shops a trimmer online, again without using the CashKaro app. The three ads take on from Deskmukh’s film, which said “Pappu can’t dance saala,” turning it into “Pappu can’t shop saala” to talk about the various features of the CashKaro app.
https://www.instagram.com/reel/CwzJF5XL9pq/?igshid=MzRlODBiNWFlZA%3D%3D
Tanisha Shrivastava, Solution Strategist, Owled Media said, “Though challenging, we successfully condensed a photoshoot, three compelling ad films, and performance marketing call-outs into a single day, thanks to our dedicated team’s unwavering effort. The result was truly spectacular, leaving everyone involved thoroughly satisfied with the impressive output we achieved together.”
Zayyan Waseem, Associate Director – Brand & Creative, CashKaro said, “Being the leading cashback and coupons app in the industry, our aim was to make this campaign as big and make sure everyone knew CashKaro’s name and the value we provide to our users. The entire CashKaro and Owled team synergised to make this a reality. We have put together pure tactical campaign with a brilliant creative layer as Genelia Deshmukh brought our #CashKaroAishKaro idea to life.”
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(This information is published from a press release.)
