HP India released its Diwali campaign titled ‘Walk to the Light’. The four-minute campaign film has been conceptualised by Simple Creative and produced by Media Monks.
The film tells the story of an elderly couple – Santosh and Janaki – and their small store Sajan Handicrafts. Just as they are about to give up on the business, in walks Janaki’s friend’s granddaughter.
The young woman learns more about the store and encourages Janaki to use a computer. She takes her to a HP outlet and initiates her into using the system. Gradually, the older woman get adept at using the computer. On Diwali day, when Sajan visits the store, he is surprised to find a large number of customers. They are there thanks to two stores being present instead of one, explains Janaki. One offline and the other, online. It is revealed as the young woman bids adieu, that her name is Lakshmi. The film is set to an elevating soundtrack that says, ‘Jo tere kadam bade, toh kyun na roshni mile…’
HP signs off stating that it has enabled digital education for 35 lakh Indians.
Prashant Jain, CMO, HP India, said, “Technology adoption by a small business can transform its operations. The ‘Walk to The Light’ campaign is inspired by the remarkable journey small businesses in India are taking to grow their businesses. This initiative underscores HP’s unwavering commitment to supporting these businesses and individuals. For us, this campaign is not just a story; it’s a celebration of digital capabilities revolutionising the local business ecosystem in India.”
The film has been released in seven languages.
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