Ayurvedic health supplement Dabur Chyawanprash has launched the extension of its “Anti-Medicine Campaign” in collaboration with Schbang. The campaign encourages people to avoid consuming medicines and instead choose Dabur Chyawanprash to boost their immunity.
The campaign, a series of digital posts on Instagram, depict tablets and capsules in Diwali decorations – be it as a toran, or series lights, or a rangoli or even in a box of sweets. The campaign messaging is that there is an alternative to having the home ‘adorned’ with medicines, which is Dabur Chyawanprash.
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Rakesh Tahiliani, AGM, Marketing, Dabur, said, “With our ‘Anti-Medicine Campaign’ festive extension in collaboration with Schbang, we are taking a stand against the excessive use of medicines for minor ailments. Dabur Chyawanprash offers a natural and effective way to enhance inner strength and immunity, providing the strength to battle over 100 illnesses. Through this campaign, we hope to instill the importance of choosing holistic health and well-being by proactively opting for natural supplements like Dabur Chyawanprash over unnecessary medications. Sharing these images from the campaign will not only create awareness but also prompt individuals to think critically and seek more sustainable health solutions.”
Rohan Hukeri, Executive Vice President, Mumbai, Delhi – Brand Solutions, Schbang, said, “Our collaboration with Dabur Chyawanprash for this campaign is a testament to our unwavering commitment to creating campaigns that not only capture attention but also deliver a meaningful impact. This festive extension represents a unique approach to addressing a prevalent health issue, and we’re genuinely excited to be part of spreading this crucial message.”
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