Medimix has released an animated Diwali film focusing on an important aspect of the festivities – the oil bath. As per tradition, the young and old get up early on Diwali, and get an oil massage before heading to bathe before sunrise.
Taking from this, Ralph&Das Advertising and Eunoians Studio have created the animated film for the brand.
It features a group of tiny tots being woken up for their early morning bath. As they stand in line for their oil massage, an elder in the family admonishes them for missing out a key part of the oil bath ritual – Medimix soap. The brand goes on to salute the long standing tradition of the oil bath and wishes viewers a happy and hygienic Deepavali.
Credits
Client: AVA Medimix
Creative Agency: Ralph&Das Advertising
Production House: Eunoians Studio
Director (Film): Rajesh Velachery
Executive Producer: Azeem Kattali
Creative Director: Alendev Vishnu
Art Director: Seerow Unni
Animatics: Alendev Vishnu
Character Design: Seerow Unni
Character Illustrations: Seerow Unni, Anirudh Peethambaran, Imodraj Mohanamani
Background Illustrations: Sreejesh K Damodar, Saarup Ajayakumar
Animation Director: Rajesh Velachery
Animation: Rajesh Velachery, Suhas Narendran, Balagopan, Alwin Jaison, Muhammed Thameem
Compositing: Jeroy Joseph
Music Composition: Anoop Bhat
Sound Design: Hareesh Kumar
Account Director: Vidisha Shenoy
Project Manager: Muna Muhammed
Agency Credits
Creative Director: Ajay D’Souza
Account Director: Sunitha Rajan
Copywriter: Raoul Thimothy
Feedback: [email protected]
(This information is published from a press release.)
