JioCinema announced its foray into lids entertainment with a dedicated ‘Kids and Family’ offering on Children’s Day, November 14, 2023.
It will target young audiences across Tiny Tots, Kids, Pre-teens and also house content for the family to watch together. The content will be available in over five Indian languages.
JioCinema will offer kids’ network content from Viacom18 including Motu Patlu, Shiva, Rudra, Chikoo aur Bunty, Pinaki and the Bhoot Bandhus, The Twisted Timelines of Sammy & Raj and Kanha – Morpankh Samrat. The line up includes global series such as Harry Potter, Transformers, HBO Storybook musical, The Looney Tunes Show, Super Mario Bros, Justice League War World, Garfield, Tin Tin, Trollstopia, Zig & Shark, Peppa Pig, Pokémon and movies like Shrek, Kung Fu Panda, Madagascar, Teen Titans Go, Polar Express, Lego Ninjago, The Flintstones and Boss Baby.
It has inked strategic partnerships with local and global studios including Cartoon Network Studios, Dreamworks, EOne, The Pokémon Company & Animaccord, to add fresh content every week.
The video streaming service will offer a ‘Kids and Family’ profile in every account, granting children access to only age-appropriate content. The profile is combined with a ‘PIN’ based ‘Parental Control’ mechanism to control screen time. Deploying algorithms and technology, the profile will allow parents to customise the content access based on their child’s life stage, informed a JioCinema statement.
A JioCinema spokesperson said, “Our newly added Kids and Family category will unlock access to millions of families across India and enrich family consumption. With the best content from India and around the world, available in multiple languages, we aim to be inclusive and an enabler of wider consumption with fewer barriers.”
The new offering has been rolled out with a Pokemania festival. JioCinema is the exclusive home to over 1000 episodes and 21 movies of the Japanese franchis, the statement added.
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