Real estate developer Brigade Group has unveiled its campaign titled ‘Home is a Feeling’. The brand film has been timed to coincide with the cricket world cup.
Four friends are sitting comfortably at home watching the cricket match. When one of them makes to get up to get himself a refill on his drink, the other three insist he sits down because each time he gets up, India loses a wicket. He reluctantly takes his seat, and that’s when another one in the group gets a message inviting him to join other friends at a local hangout to watch the match. He refuses saying he is with his apartment buddies. The messaging with the film is that “Sometimes the best seat is at home.”
The campaign has the tagline, “Home is love. Home is comfort. Home is freedom. Home is togetherness. Home is not just a place. Home is a feeling.”
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