Nova IVF Fertility has introduced ‘Fertility Tales,’ a podcast aimed at spreading awareness about fertility treatment through engaging stories. The overarching objective of the podcast is to create a platform to spread awareness about fertility through a series of interviews with multiple stakeholders. The platform also aims to bring real patient stories and experiences with IVF treatment to help other such patients who are looking at similar options.
Fertility Tales features interviews with a diverse range of contributors, including doctors, embryologists, and patients in the fertility health space and will become a repository of all information that one needs to know about Assisted Reproductive Techniques.
Vinayan Ramakrishnan, Executive Vice President – Marketing, Nova IVF Fertility, said, “Every 1 in 6 Indian couples battle infertility issues. Currently, India conducts approximately 3 lakh IVF cycles per year. Yet, there’s a prevailing stigma around fertility treatments, and couples battling infertility often face societal judgment. Our podcast aims to change that narrative by providing high-quality education and awareness about fertility treatments, especially focusing on the science of ART. We aspire to normalise conversations around fertility treatments so that couples can get the right kind of information in their journey towards parenthood”.
The podcast is hosted by Simrat Chamkur and is available on YouTube as well as major podcast platforms such as Spotify, Apple, Google, and Gaana. In 11 weeks since its launch, the podcast has garnered around 15,000 subscribers, with videos amassing a cumulative view of 1.5 million.
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