When you embrace the spirit of exploration and adventure, the journey is often more interesting than the destination itself. Keeping with this, Gulf joined hands with Big FM for Gulf Formula SUV Engine Oil’s communication of ‘Be Unstoppable on every terrain.’
The collaboration is an extension of the campaign featuring cricketer Hardik Pandya that was released a couple of months ago. The film shows Pandya returning home to have his wife talking to a policeman. When she asks where he has been, he explains he went to fill oil in the SUV and because it made driving so pleasurable over every terrain, he went on to drive to Rajasthan and then to Kashmir and to Leh and Manali and beyond. Hence the policeman, for Pandya had been ‘missing’ a month.
In the collaboration with Big FM, three radio jockeys – RJ Khurafati Nitin, RJ Puneet and RJ Shekar Basha – disappeared mysteriously after a routine visit to the car service station, leaving listeners wondering about their whereabouts. The RJs embarked on a journey to various parts of the country and upon their return, they delved into their SUV driving experiences, shedding light on the role of Gulf Formula SUV Engine Oil that fuelled their adventures. The RJs also engaged in conversations with mechanics and encouraged listeners to share their thrilling experiences as well.
Sunil Kumaran, COO, Big FM, said, “The Unstoppable India campaign celebrated the captivating spirit of SUV owners who embarked on thrilling journeys, reminding us that, much like their adventures, it’s the journey that truly defines our path. At Big FM, we are committed to crafting innovative campaigns that resonate with both our partners and listeners alike and this one stands out as a prime example of that commitment. We are glad to have partnered with Gulf once again on an interesting campaign and look forward to delivering content that engages and creates memorable experiences.”
Amit Gheji, Head Marketing, Gulf Oil Lubricants India Ltd, said, “We are delighted to associate with Big FM for yet another remarkable campaign. This campaign celebrated the indomitable spirit of SUV enthusiasts as they navigate extraordinary journeys. It showcased the reliability of Gulf Formula SUV Engine Oil which enables SUVs and SUV owners to be unstoppable on all terrains. It also reinforced our shared values of innovation and adventure. Together, we look forward to fuelling more unforgettable experiences to our consumers.”
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