Personal care startup Clensta, that offers a range of waterless personal hygiene products, has launched a campaign titled ‘Buy-One Give-One’.
The campaign, featuring investor and partner Parineeti Chopra, pledges to give one bottle of clean drinking water to those in need with every Clensta product sold which requires water for application – such as its Red Aloe Vera Face Washes and Rosemary Shampoos.
The startup said it aims to contribute towards the UNDP’s Sustainable Development Goals by distributing 1 billion litres of clean water by 2030 to the underprivileged as part of this initiative.
Clensta will also leverage its Waterless Technology to save water and collaborate with NGOs to ensure water security especially in areas with extreme water scarcity, informed an official statement.
“When you look at the direction the world is heading towards – how climate change and growing populations are aggravating the global water crisis, you know that time is running out. If we, as one people, don’t do something about it quickly, it will be too late. Through our new ‘Buy-One Give-One’ campaign, we hope to spread the word that water has to be treated as a scarce and sacred resource. Clensta was born out of this need to show people the better way of living. I launched this company with my waterless range of products and with the new campaign, we take another step forward to strengthen our commitment to sustainability. We are delighted to have the support of Parineeti Chopra to amplify this very important message. We’ve already helped save 1 billion litres of water through our waterless technology. Here’s to a few billions more!” said Puneet Gupta, Founder, Clensta.
As per the UNDPs Sustainable development goals, 844 Million people lacked basic drinking water in 2015. The aim is to achieve universal access to safe affordable drinking water for all by 2030.
“How often have each of us taken water for granted? Have we ever thought that this resource could be fast depleting and if we don’t do something about it quickly, we might lose precious life on the planet? Our new campaign is designed to make as many people aware of the gravity of this crisis. So, let’s join hands to make a difference to the lives of those in need. You buy any one Clensta product and we pledge one bottle of clean drinking water on each purchase to those who don’t have access to it, while we still do!” said Chopra.
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