Sony Pictures’ sports network has released its brand film, focusing on sport being the university of life. It is a fact that sport teaches one to how to face life’s challenges, and builds character. It also teaches teamwork, and instils discipline in an individual.
The film, a montage of sporting moments from all sports, from track and field to football, cricket, tennis, boxing, and many others, shows victories and disappointments and every emotion in between. The film captures the hard work, the determination and the grit that goes into being a sportsperson. It celebrates the sport, as well as the sportsperson.
The film was posted on professional platform LinkedIn by Neville Bastawalla, SVP & Head – Marketing & On Air Promotions, Sports Channels, Sony Pictures Networks India, who posted, “Sports teaches us to face life’s toughest challenges, to work hard, be competitive, be tenacious, teamwork, comebacks, being respectful, build character and discipline – all culminating in having a never-say-die attitude. This beautiful film portrays this very essence of sport being the University of Life.”
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