Indian Creative Women (ICW) partnered with DDB Mudra Group and D&AD for the fourth edition of Portfolio Evening. Held on December 7 (virtual) and December 8 in Mumbai, the event saw participation from 96 women and non-binary creatives from design, UI/UX, writing, animation and other diverse backgrounds. The awards were instituted to provide women and non-binary creatives a platform for visibility in the Indian advertising and design industry.
The panel comprised of 39 jurors from creative, media and digital agencies along with marketing leaders from the industry. The event was sponsored by McDonald’s.
The event in Mumbai kickstarted with an address from Jo Jackson, CEO, D&AD, and Rahul Mathew, CCO DDB Mudra Group. Following this, participants engaged brief one-on-one sessions with multiple jurors over the course of two rounds showcasing the best of their work, receiving feedback and insights.
Pallavi emerged as the winner at Portfolio Evening, Mumbai, while Nidhi Shah won the virtual Portfolio Evening. They’ve both earned an all-expense paid trip to the D&AD Festival in London in May 2024.
Student Art Director Pallavi said, “I heard about Indian Creative Women for the first time in the first month of ad school. And just the thought of a female and non-binary centric initiative was so exciting to me that I was ready to participate when the time was right. Fast forward to a year and here we are, and it feels absolutely surreal!
“Just the fact that I got to share the space with so many fellow female and non-binary creatives for the evening was a huge privilege, to see them shine and share their work. The energy was contagious! Many of the faces of Indian Creative Women are women that I admire and look up to, so just to have the opportunity to interact with them and share our stories was definitely an experience I’ll cherish forever. Hopefully, this push by Indian Creative Women will enable me as a female creative to help give a platform to other female and non-binary creatives in the future.”
Advertising student Nidhi Shah said, “As someone who has never been in front of industry leaders, this was already a surreal chance to present my work to them! But winning it as well? I’m still pinching myself if this is real! Thank you, Indian Creative Women, for organising this and for helping foster the creative women’s community!”
