HRX, a fitness brand founded by actor Hrithik Roshan and Exceed Entertainment, has completed 10 years, evolving from a fitness brand to a lifestyle brand. The brand debuted on Myntra in 2013 and has formed partnerships such as with FC Pune City in 2014 and introduction of the Mi Band HRX in 2017 in collaboration with Xiaomi. In 2023, HRX launched HRX x IPL Fan merchandise and the HRX Active Fragrances line in collaboration with Baccarose.
Pallavi Barman, Business Head and Fitness Ambassador, HRX, said, “HRX goes beyond products; we at HRX tap into the passion of fitness enthusiasts particularly the ones who take charge of their wellbeing and desire to become their best versions. We play the role of the motivator who enables them to take the first step towards a healthier lifestyle. As we celebrate a decade, HRX continues to resonate with the dynamism of the youth, pushing boundaries and inspiring the next generation to strive for greatness. We as a nation are coming up on the world map for multitude of things and in our second decade we will aspire to see ourselves go global and create reasons and moment of pride for people who have bestowed us with their love and support all these years.”
Afsar Zaidi, CEO, HRX, said, “The core element propelling HRX’s success lies in our strategic alliances and concerted efforts toward building an ecosystem with the some of the strongest businesses as partners in the country. We are deeply committed to nurturing a community that resonates with us, exemplified through initiatives like the Running and Cycling Squad, HRX workout and calisthenics. Here’s to a decade of serving to individuals who embrace their active lifestyle effortlessly.”
