Licious has unveiled its campaign insisting one need not wait until the last week of December to start year-end festivities.
The brand film opens to a family eating dinner, when there is a sudden crash of someone falling through the roof. As the bewildered family watches, a dishevelled Santa dusts his suit and wonders aloud if it is Christmas already. The boy at the dining table clarifies that it isn’t Christmas yet, but December is here. “Toh why wait, just celebrate”, quips his father as he gazes at the prawns on his fork. “Agreed” says Santa, and joins the family.
Santosh Hegde, Vice President – Brand, Licious, said, “That festivities have to kick-in only closer to Christmas and New Year is a myth really. And ‘Licious Decemmmber’ is just the myth buster you needed to ring in celebrations marked with Licious’ extensive offerings. This month-long campaign presents many an exciting opportunities for our consumers to dig into yummmy delicacies across raw and fresh and ready to cook categories. Along with the fun film, our Insta page is also abuzz with fun engagements bound to make it the most flavourful month of the year. So – don’t wait, just celebrate – with your loved family & friends and give in to sheer indulgence & bliss this ‘Licious Decemmmber’!”
