Shemaroo Entertainment has appointed Swati Darekar as the Head of Programming- Hindi GEC (General Entertainment Channel. In this role, Swati will spearhead the content strategy for the Shemaroo Hindi GEC cluster, aligning with overall broadcast business objectives. Leading the conceptualisation, development and execution of content for Shemaroo TV & Shemaroo Umang.
Prior to joining Shemaroo, Swati Darekar was associated as Fiction Head (Vice President HME Content) at Colors (Viacom18). She contributed to shows like ‘Barrister Babu,’ ‘Nima Denzongpa,”Savi Ki Savaari’ and the recently launched show ‘Doree.’
During her stint with Sony Entertainment Television, Swati Darekar was running shows like ‘Mere Sai’ and ‘Patiala Babes.’ Swati made notable contributions as Creative Director (Vice President- Fiction Programming) at Star Plus (Disney Star), shaping iconic shows like ‘Diya aur Baati Hum,’ ‘Saraswatichandra,’ ‘Tamanna’ amongst others.
Sandeep Gupta, COO of Broadcasting Business at Shemaroo Entertainment said, “We are excited to have Swati Darekar join our team as the Head of Programming- Hindi GEC. Her wealth of experience and creative acumen align perfectly with Shemaroo’s commitment to delivering engaging content. With Swati leading our programming efforts, we are confident in achieving new milestones and offering captivating experiences to our viewers.”
