Star Sports notched up strong viewership for the opening weekend of the 10th season of Pro Kabaddi League. According to BARC, 80.1 million viewers tuned in to Star Sports for the first four matches, amassing 2.7 billion minutes of watch time. Additionally, the broadcaster saw 38 pc growth in ratings for the opening weekend compared with the last edition.
A Star Sports Spokesperson said, “Pro Kabaddi League reflects the rich culture and heritage that flows through this sport in India. Our various regional feeds are customised to their respective states imbibing the values and local hero-building to capture the interest of the fans. We are glad to witness the surge in viewership for the fast-paced game and will continue to drive fandom for the rest of the season. The league generates new stars every season and has garnered support from some of the biggest celebrities, highlighting the promising trajectory of its progress through the years.”
The marketing campaign, #IndiaKiHarSaansMeinKabaddi, saw fervent support from fans, embodying the true essence and warrior spirit of the Pro Kabaddi League. Star Sports also collaborated with celebrities such as Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar as well as Hollywood actor Jason Momoa.
