Beverage brand 7Up from Pepsico India has roped in actor Ranbir Kapoor as brand ambassador, to drive home its ‘Super Duper Refresher’ positioning nationally.
Kappor will join existing 7Up brand ambassadors Rashmika Mandanna and composer Anirudh Ravichander. The association has been announced ahead of the summer of 2024. Kapoor will be seen in a campaign for the brand ‘shortly’.
Shailja Joshi, Category Lead, Cola & Flavours, PepsiCo India, said, “ 7Up has long been a driving force of refreshment in India, enchanting consumers with its quirky narratives and iconic TVCs. The Super Duper Refresher positioning, introduced earlier this year, has resonated with consumers nationwide, uplifting spirits and setting a new standard for refreshing experiences. As we culminate this remarkable year, it gives us immense pleasure to unveil Ranbir Kapoor as the newest addition to the 7Up family. His magnetic charm and widespread appeal perfectly align with the ethos of 7Up, and we cannot wait to create magic on-screen together in the upcoming summer season.”
Kapoor said, “I am absolutely thrilled to join the 7Up family. There is a certain vibe to 7Up as a brand especially the positioning of super-duper refresher as this is actually something I personally relate to. A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar.”
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