Magicbricks has unveiled its campaign, taking a cheeky jibe at how people make resolutions each year, but give in as they succumb to procrastination. The digital campaign, NoMoreTaalna, aims to reassure potential homeowners that their resolution to move into their dream home in 2024 need not remain a pipe dream.
The animated film talks about each one of us making resolutions in good faith but giving in to the temptation of maintaining the status quo, meaning, putting off the promised actionables one day at a time.
Devarshy R. Ganguly, Head of Marketing, Magicbricks, said, “In the landscape of a flourishing Indian economy, real estate stands out as a buoyant sector fuelled by the growing enthusiasm of digitally adept Millennials and Gen Z to invest in the sector. Recognising these trends, we wanted to further encourage their aspirations through a lighthearted campaign. Resolutions are often seen as fleeting promises, and therefore, NoMoreTaalna playfully nudges customers to chase their resolution, particularly in realising their dream homes in 2024. The campaign echoes our enduring commitment of seamlessly connecting the aspirations of homebuyers and sellers, and fostering a vibrant real estate landscape.”
Ankur Suman, Executive Creative Director, RK Swamy said, “New year resolutions begin with excitement but could become unfulfilled promises as the year progresses. This P.O.P.- Principle of Procrastination applies to decisions related to home buying as well. To this effect, ‘NoMoreTaalna’ conveys that nondescript events can delay important decisions and emerges as a reaffirmation of Magicbricks’ role as the trusted partner in the quest for dream homes. The campaign is helmed by an animated video with engaging lyrics by Ankush Sharma, delivering a succinct yet impactful message to our audience.”
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