The confectionery division of Dharampal Satyapal Group has released its campaign for the Pulse candy to celebrate the festive spirit of Christmas.
The CGI video shows brand ambassadors Abhishek Banerjee and Saurabh Shukla featured on a billboard on a bustling road holding the Pulse candy. In a whimsical turn, Santa Claus and his sleigh emerge from the clouds, swooping down to pluck the Pulse Candy from the billboard before disappearing in the clouds. The video concludes with the message, ‘Even Santa can’t resist the Tanginess of Pulse. Pran Jaaye Par Pulse Na Jaaye!’
Arvind Kumar, GM, Marketing, DSFL, DS Group expressed, “We are thrilled to launch yet another creative campaign this Christmas. Pulse has consistently demonstrated its dedication to making all celebrations and festivals memorable. ‘Christmas’ is a time of joy and celebration, and we wanted to infuse that spirit into our brand. Pulse’s innovative utilisation of CGI technology exemplifies our unwavering commitment to remaining at the forefront of creativity and engagement. This campaign is our way of spreading happiness and extraordinary moments during the Christmas holiday season.”
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