Sewing machine brand Singer India has unveiled its #CreateWithSinger campaign, live on the company’s Facebook and Instagram handles. The contest urges creative minds to share DIY tips and tricks and to showcase their quilting, embroidery, sewing and craft projects.
To launch the campaign, Singer India has created a hamper with personalised name tags created on Singer’s Sewing and Embroidery Machine, to be launched early next year. The hamper also includes two pouches and Kasuti embroidered bookmark, created on Singers’ Zig Zag machine by the students of Singer’s Skill Centers.
Rakesh Khanna, VC and MD, Singer India Limited, said, “#CreateWithSinger is a campaign that we are proud of as it celebrates the art of crafting and sewing. The hamper to unveil the contest is conceptualized and crafted by our creative Singer Sewists, who have worked on Singer’s Embroidery and Fashion Maker machines.”
“We are confident that this campaign will inspire craft enthusiasts to share their stories with us and we also hope to foster a culture of DIY craftsmanship and encourage a growing community to embrace crafting with new age, technologically advanced machines to be able to create beautiful and simple pieces with ease and precision,” he added.
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