Vegan D2C beauty brand Plum unveiled its campaign ‘Festival of Goodness’, celebrating good tidings for all new beginnings throughout the year. The brand has launched a set of campaign films that inspire people to take new steps in their life with a dose of goodness.
The campaign film showcases a mother starting a new routine of jogging in the morning. As she is ready to leave home, she is pleasantly surprised to see that her child has left her a note to protect her skin with sunscreen.
The brand will release a series of films as part of the campaign.
Shankar Prasad, Founder and CEO, Plum, said, “When we ask Plumsters as to what Plum stands for, the answer almost always is “goodness”, and goodness is something the world needs a lot more of, and especially as we look at a new year full of hope and positivity.”
The brand films will be amplified through multiple social media channels. Plum has also tied up with over 600 content creators for this campaign, which includes beauty stalwarts and other digital content creators. Taking a digital-first approach, all films have been shot vertically.
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