With Valentine’s Day 14 February not far away Archies a card greeting company has unveiled its digital campaign. It is called #ArchiesHaiToValentineHai.
In the campaign a young man forgets about Valentine’s Day upsetting his beloved. His father advises him to visit Archies, and select a thoughtful gift from the store to mend the momentarily broken heart.
The tag line is “Archies Hai To Valentine Hai”. The company explains that this is a sentiment that resonates with its foundation.
“Archies Hai To Valentine Hai because Archies has been weaving the threads of love since the inception of the company. Our cards and gifts have borne witness to countless love stories, and we take immense pride in being a part of those special moments,” said Archies executive director Varun Moolchandani.
This digital campaign the company explains aims to be more than just a celebration of love. The goal is to serve as a reminder that a heartfelt gesture has the power to heal any rift, especially when packaged in the signature warmth of Archies.
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