Mumbai: White, an independent brand experience company that specialises in creating brand experiences with storytelling has announced its visual rebranding and has revealed a new logo.
The company said that it embarks on a vision to harness the power of experiences for brands and help them connect with their audiences on a human level. In addition to this, the agency fortifies its core differentiator with an integrated approach to amplify the brand’s message using the most impactful medium or combination of media.
White added that it will continue to stay at the forefront of the ever-evolving landscape of brand experiences while embracing a refreshed vision and brand identity. With an intent to create memorability with a clean aesthetic and a touch of playfulness, the rebranded logo and identity seek to convey a ‘contemporary longevity’ with a modern yet timeless design, relevant in the long term. The visual elements of the rebrand reflect the company’s dynamic approach to shaping brand experiences in an ever-changing world.
White founder, CEO Vishesh Sahni said, “We have undertaken this transformative rebrand journey as a conscious, strategic shift. Our impact lies in crafting some of India’s most captivating experiences which we have largely succeeded in, because of our visceral understanding of ‘culture’. Whether it is building cultural narratives for brands, tapping into globally relevant cultural trends, or even creating its own industry-standard culture, our rebrand is intended to encapsulate this approach. In today’s ever-evolving field of brand experiences, it only makes sense for us to set new benchmarks and call ourselves ‘Creators of Culture-first Experiences.’”
With nearly a decade-long track record, White said that it has over 100 partner brands; and more than 80 ‘custodians of culture’, across its three offices in Gurugram, Mumbai, and Bangalore. Some projects of White include the 15th and 16th editions of the Blenders Pride Fashion Tour, featuring evolved formats and culture-forward collaborations. In the last quarter alone, the agency globally launched Indian Single Malt Whisky Longitude 77 and the Indian launch of Don Julio tequila; ultra luxury festive immersions for HNI guests of Cartier and Burberry; interventions for Apple and an experiential offsite for Philip Morris India.
