It will be spread over four weekends with 20 matches. JioCinema has said that the aim is to appeal to a wide audience cohort beyond cricket fans.
CCL launched back in 2011. With a cumulative TV and digital reach, the previous season of CCL reached out to over 250 million viewers across the country. Comprising of eight teams representing India’s film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam, CCL Season 10 will bring together over 200 film celebrities, under a single platform.
Among the stars associated with CCL are Salman Khan, the brand ambassador of Mumbai Heroes, Riteish Deshmukh, Captain of Mumbai Heroes, Sohail Khan, Owner of Mumbai Heroes, Venkatesh, Brand Ambassador of Telugu Warriors, Akhil Akkineni, Captain of Telugu Warriors, Arya, Captain of Chennai Rhinos, Sudeep, Captain of Karnataka Bulldozers, Mohanlal, Co-owner of Kerala Strikers, Indrajith, Captain of Kerala Strikers, Manoj Tiwari, Captain of Bhojpuri Dabbangs, Sonu Sood, Captain of Punjab De Sher, and Boney Kapoor, Owner of Bengal Tigers along with its team’s Captain Jissu Sengupta.
JioCinema business head Ferzad Palia said, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparallel viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”
CCL founder Vishnu Induri said, “Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”
