Mumbai: On World Radio Day, today, Radio City, commemorates ‘100 saal radiopanti ke!’ with its radigitalisation approach. The radio station is looking to leverage digital platforms to expand its reach beyond the 39 cities where it currently operates in. It said that it offers content for its audience across multiple genres.
Radio City was formed 23 years ago. It said that ‘Rag Rag Mein Daude City‘ is its core philosophy and its jingle is #CitykiNayiVibe.
It said that around 88% of millennials and Gen Xers listen to the radio because of its local flavour. Approximately 61% of radio listeners report that radio can improve their mood and give them a sense of companionship.
Apart from music, the network also provides content on humour through Babber Sher & Joke Studio and has a show Love Guru who is a friend you always needed and also a personal therapist. It also takes its listeners on a culinary journey with the Taste Series & Food Cast and there are also spiritual shows in the mix. It has an AI-driven RJ Sia. The feature – Blockbuster Sunday offers movie reviews and celebrity interviews. There are discussions on tech and automobiles. It also features podcasts such as Kadak Currency to educate its listeners regarding the finances, markets, and economy. Listeners can also discover music from budding artists on Indie.
Ashit Kukian, CEO of Radio City, emphasises, “As we commemorate ‘100 saal radiopanti ke!’ on World Radio Day, our station stands proud, embodying the enduring spirit of radio. Our journey reflects not only our unshakeable dedication to the essence of radio as a medium—ever-evolving yet deeply rooted in tradition—but also our profound sense of responsibility as a brand. Our radigitalization approach signifies how we are evolving with the digital age, but our core values remain unchanged. We strive to adapt to changing audience preferences through interactive segments, pertinent discussions, and engaging hosts across on-air, digital, and on-ground platforms, reaching 93 million. Our commitment lies in balancing entertainment with a sense of responsibility as a brand.”
