Mumbai: Bagzone Lifestyles the parent company of Lavie Sport has done a deal with Warner Bros. Discovery Global Consumer Products. The collaboration debuts with an official collection dedicated to Lavie Sport, featuring bags inspired by DC Super Heroes like Superman, Batman, and Wonder Woman. Bagzone aimed to integrate them into its product aesthetics.
The collaboration targets diverse age groups. The debut result is a curated collection of 8 SKUs, showcasing beloved DC Super Heroes like Superman, Batman, and Wonder Woman. The products, offer a fusion of fashion and entertainment.
The initial launch highlights three ranges of backpacks for Lavie Sport, featuring the three earlier mentioned DC Super Heroes. The price is between Rs. 1500-1700. The products will be available for purchase both online and offline.
Ayush Tainwala, CEO of Bagzone Lifestyles Pvt. Ltd., expressed his enthusiasm about the collaboration, stating, “We are thrilled to integrate iconic DC Super Heroes into our products, creating a blend of style, quality, and entertainment that has never been seen before. Bagzone envisions that this collaboration will not only elevate the brand presence but also set a benchmark for future industry collaborations. This distinctive blend of fashion accessories and iconic entertainment exemplifies Bagzone’s commitment to delivering innovative and boundary-pushing products. Anticipating substantial revenue growth through this collaboration, Bagzone aims to tap into the immense popularity of Warner Bros. Discovery’s iconic characters”.
