Mumbai: Lifestyle brand Ludic introduces its first gender-inclusive line of T-shirts called the ‘Core T’ and has shared a #TrueToYourCore ad campaign to help deliver the message. The campaign looks to communicate how Core T styles transcend the age barriers, foster a sense of community, and cater to teenagers and every generation alike. It aims to empower consumers to portray their personalities without inhibitions, further encouraging them to come to the forefront, using Core T as a canvas for their uniqueness.
According to the Founder of Ludic, Ishit Jethwa, “The “True to Your Core” campaign embodies the essence of our Core T collection – simplicity and authenticity. We aim to celebrate individuality, encouraging consumers to bring their unique spirit to the forefront. Simultaneously, we are also fostering a sense of close bonding and inclusion in a way that supports our primary objective of appealing to a wider age and gender demographic.”
Ludic, an Ahmedabad-based lifestyle brand that began its operations in October 2023, has to date introduced a style of sneakers, sweatshirts and t-shirts, with Core T being their first ‘gender-inclusive’ and second style of t-shirts in its apparel line. The products are positioned as being one’s daily essentials that integrate into any ensemble and are adaptable to every season, occasion, gender, and age group. Through the ad campaign, Ludic wants to deliver a message that the product does not impose a style; instead, it’s the consumer who defines and shapes the product’s essence.
