Mumbai: Philips India’s latest campaign, #BarberKeBaraber is aimed at empowering men to achieve professional grooming standards in the comfort of their homes. The campaign spotlights cricketer Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the tool for achieving a salon-like precision.
Kohli is the grooming brand ambassador for Philips. Kohli the company explains plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer. The campaign highlights the Twin Trim blades, which it said ensure a precise trim and deliver a polished, professional finish in the convenience of one’s home. The campaign’s tagline, “#BarberkeBaraber,” aims to encapsulate the aspiration to achieve a grooming experience of professional calibre, akin to the expertise offered by a skilled barber.
Deepali Agarwal, Business Head – Personal Health, Philips Indian Subcontinent, stated, “At Philips, we’re constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to provide top-notch grooming solutions for men. With this campaign our aim is to empower men to groom with confidence and ease at their convenience.”
The Philips All-in-One Trimmer delivers 120 minutes of cordless operation with a one-hour charge. It offers multiple options to consumers in the form of it 7000 series and 9000 series. It has multiple attachments, it offers a solution for grooming from head to toe added the company.
Witness the #BarberKeBaraber campaign film featuring Virat Kohli and the Philips All-in-One Trimmer at
