Mumbai: Adani Wilmar, a food and FMCG company in India has unveiled its latest brand campaign for Fortune, its flagship edible oil brand. Titled ‘Ghar Ka Khana Ghar ka khana hota hai’, this 360-degree initiative celebrates the essence of home cooking, emphasising the unmatched satisfaction and nourishment derived from meals prepared with love.
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign’s narrative unfolds in a restaurant setting. As patrons peruse the menu, a simple mention of ‘bharwa baingan’ (stuffed brinjal) triggers a flood of memories for one diner, transporting him back to his mother’s kitchen.
Capturing the sights, sounds, and scents of home-cooked dishes, the protagonist recalls the sensory journey of preparing a meal with Fortune Soya Health Oil and Fortune Kachi Ghani Mustard. His recollection not only evokes nostalgia but also sparks a realisation among onlookers: true satisfaction lies in the familiarity and wholesomeness of ‘Ghar ka khana’.
Mukesh Mishra, Vice President – Sales & Marketing, Adani Wilmar, shares his vision behind the campaign, stating, “We aim to inspire people to rediscover the pleasure of cooking and savouring homemade dishes, fostering stronger bonds with their loved ones. At Fortune, we believe that home cooking is more than just preparing a meal; it is an experience of the senses.”
Piyush Pandey, Chief Advisor at Ogilvy India, said, “Fortune has consistently celebrated the joys of eating at home with its message – ‘Ghar ka khana, ghar ka khana hota hain’. We decided to take that thought to the next level by setting the narrative about home-cooked food in a restaurant… We anticipate that the phrase, ‘Ghar ka khana, ghar ka khana hota hain’ will catch on in a big way and stay in people’s minds for years to come.”
Fortune added that its dedication to promoting home cooking aligns with its mission to empower consumers to embrace healthier and more fulfilling lifestyles. By encouraging the appreciation of home-cooked meals, the brand seeks to foster a renewed appreciation for traditional culinary practices and family values.
The ‘Ghar Ka Khana, Ghar ka khana hota hai’ TVC will air on television channels nationwide, inviting viewers to embark on a journey of rediscovery and reimagine the joys of cooking at home.
