Mumbai: Himalaya and RCB Women’s Cricket unite for a #TakeMySpot campaign. It has been conceptualised by 82.5 Communications who joins forces with Smriti Mandhana, Shreyanka Patil, and Richa Ghosh, along with Danish Sait, for a campaign during the WPL season.
Cricket stars sport caps branded with the hashtag, #TakeMySpot. Sait, raises eyebrows by questioning why these talented players would be willing to give up their spots. What’s the game plan?
The reveal phase unveils the new player: Himalaya Dark Spot Clearing Turmeric Face Wash. So, it’s not about giving up their spots on the team; it’s about bidding farewell to pimple spots, sunspots and every other dark spot. Sait connects the dots and the campaign looks to spread the message about a skincare.
The campaign also features two reels. From banter to lighthearted moments, the players and Sait will look to shed light on the benefits of the face wash that has the power of Svarasa.
Mayur Varma, Chief Creative Officer, 82.5 Communications India said, “We’re thrilled to unveil this campaign featuring the talented trio—Smriti Mandhana, Shreyanka Patil, Richa Ghosh—alongside the popular comic, Danish Sait. We are hopeful that the campaign’s fun-filled vibe will resonate with RCB fans and Himalaya users alike.”
Naveen Raman, Executive Vice President & Branch Head, 82.5 Communications India – South, added, “This collaboration is a game-changer. Bringing together RCB’s passionate fan base and Himalaya’s commitment to skincare, we’re proud to be a part of this winning partnership.”
Sangeetha Sampath and Ravikumar Cherussola, Executive Creative Directors, 82.5 Communications India – South, shared their thoughts, saying, “Crafting this campaign was an absolute joy. There was an unmatched vibrancy and fun to the campaign – with the players’ energy and Danish Sait’s humor. The playful wordplay on ‘spot’ adds a delightful twist, seamlessly integrating the product’s benefits with engaging humor.”
