Vivify Asia, which offers creative production and technology solutions has rebranded to Vivify Stories. The company focusses on crafting brand activations, product launches, corporate meetings, events, and immersive experiences that look to transcend conventional boundaries. Vivify Stories invites clients, partners, and industry stakeholders to embark on this journey with them.
As Vivify Stories, the company said that it will look to embrace a holistic approach to storytelling, weaving captivating narratives that seamlessly blend the physical and digital realms. This transformation the company said reflects its dedication to being more than just a creative production and technology agency; it positions the company as the architect of exceptional brand experiences that leave a lasting impact.
Medianews4U.com caught up with Vikram Bhalla, Founder and Director of Vivify Stories to find out more is an entrepreneur/Filmmaker with a diverse career spanning over 30 years. His journey reflects his enduring passion for events, content creation, and innovation.
His professional life began right after school when he worked as a telephone instrument salesman in 1992. However, he found his true calling in the world of music and events. He transitioned to managing bands, including Daler Mehndi, in partnership with the international agency PNG, all under Golden Melodies in 1993.
Recognising the potential in the event industry, Vikram pursued an MBA in marketing at the University of Newcastle, Australia, refining his expertise in event management, particularly in North India.
Upon returning to India, he embraced his creative side as a leading DJ in Delhi in 1993, and his passion for music helped fund his education abroad. Vivify Asia, the company he later founded, took root during his DJing days in 1994. Over the past three decades, Vivify Asia has become a prominent player in the events and content creation sector, boasting an impressive track record.
Recently, he shifted from events to content creation. He established a video production house specialising in web commercials, documentaries, and corporate films. His unique selling proposition lies in providing high-quality content at affordable prices, bridging the gap between costly and subpar content. This vision is driven by the increasing demand for quality content and the need for cost-effective solutions.
Vikram’s expertise in lifestyle, music, and the audio industry is the foundation of his creative endeavors. He has actively engaged in various lifestyle segments, including motorcycling, music, audio, cycling, and coffee culture. This profound understanding of lifestyle has inspired the creation of documentaries designed to appeal to a broad audience, not solely documentary enthusiasts. During the pandemic, he launched a successful food show on YouTube, garnering substantial viewership.
Vikram Bhalla’s core values are rooted in the belief that individuals should follow their passions and excel in their chosen fields. He envisions Vivify Asia as a platform for nurturing entrepreneurs, embracing the gig economy, and fostering creativity.
In the competitive world of content creation and event management, Vikram stands out due to his unparalleled customer interaction experience. He has personally engaged with millions of customers, gaining valuable insights into their preferences and behaviors. This hands-on knowledge sets him apart and enables Vivify Asia to effectively cater to a diverse range of clients.
Regarding the future, Vivify Asia aims to delve deeper into content creation, with a specific focus on developing intellectual properties in the video space. The company’s expansion plans include becoming a leader in creating various content for streaming platforms.
Challenges faced by Vikram in this industry revolve around balancing traditional and new-age approaches. The industry is still evolving, and positioning Vivify Asia effectively within this dynamic landscape remains a continuous challenge.
Vikram Bhalla’s entrepreneurial spirit, creative vision, and unique approach to content creation make him a notable figure in the world of events and content production. As Vivify Asia’s Founder and Director, his journey continues to be a testament to his unwavering dedication to producing high-quality content and shaping the future of the industry.
What factors prompted Vivify Asia to rebrand itself to Vivify Stories?
In recent years, our company has made progress in hiring talented individuals and strengthening our activation and content divisions. However, we identified the need to focus on generating innovative ideas as a key factor in standing out from competitors. By prioritising ideation, we aim to craft a unique narrative that can be effectively communicated through different channels.
What are the different aspects when it comes to embracing a holistic approach to storytelling?
When embracing a holistic approach to storytelling, it’s crucial to grasp the customer’s perspective, identify key touchpoints for engagement, and assess the capacity of those touchpoints. This comprehensive understanding ensures effective storytelling that resonates with audiences across various channels and experiences.
What is the mood in the industry towards the rebranding excercise?
The industry’s response to the rebranding exercise has been overwhelmingly positive, leading to a significant increase in interest in our services.
What role are A.I. and tech playing in helping brands get closer to consumers?
AI and technology play a pivotal role in enabling brands to forge closer connections with consumers by facilitating the creation of visualisations that effectively convey conceptual ideas, enhancing understanding and engagement between brands and their audience.
Could you give recent examples of work done that stands out?
We are in the middle of doing one of the largest Manchester United experiences called I Love United in Mumbai – A 360 degree football experience.
In order to drive deeper, more meaningful connections with consumers what do brands need to keep in mind?
Brands aiming to foster profound connections with consumers should prioritize personalised engagement across diverse digital platforms. Traditional approaches like single taglines and visuals are outdated; instead, embracing tailored communication is essential for establishing enduring relationships with audiences, going beyond superficial interactions.
How do you use data and tech to stay ahead of stiff competition when it comes to content creation?
We use technology to offer that helps us define the what in content creation… it also helps us in course correction and alignment during campaigns.
Do clients increasingly focus on business outcomes versus just creating brand awareness?
In response to whether clients prioritise business outcomes over brand awareness, it varies based on their specific needs and timelines. We strive to excel in both aspects, recognising it’s not a binary choice but rather a balance where we aim for success on both fronts.
When it comes to working in social media how big a challenge is misinformation?
In addressing the impact of misinformation within social media work, the challenge looms large due to the platform’s rapid dissemination and extensive outreach. Nonetheless, adhering to fundamental principles of active listening and consistent engagement remains paramount to mitigating its effects effectively.
Coca Cola has used emotional marketing over the decades to grow in the country. What work are you doing with them to help them grow further?
In the past, we had the opportunity to work with Coca-Cola, However, our professional engagement with them has concluded, and we are no longer working together. During our partnership, we contributed to various aspects of their growth strategies, leveraging our expertise to support their endeavours. While our collaboration has ceased, we continue to appreciate the insights gained and the experiences shared during our time working with such a prominent brand.
As an entrepreneur what have been the key learnings for you so far?
As an entrepreneur, I’ve learned a lot! One big thing is being flexible when things change. It’s also important to keep going when things get tough, and always be ready to learn new things, especially when things are uncertain.
