Wednesday, July 8, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Media

USOF, Prasar Bharati and ONDC signs tripartite MoU to propel the mandate for digital empowerment for Rural India

by MN4U Bureau
March 12, 2024
in Media
Reading Time: 1 min read
A A
USOF
Share Share ShareShare

Delhi: Universal Service Obligation Fund (USOF) under Department of Telecommunications (DoT), signed a tripartite MoU with Prasar Bharati and Open Network for Digital Commerce to proliferate affordable and accessible digital services across the country. The objective of the MoU is to bundle broadband services with OTT and e-commerce platform for the rural India riding on BharatNet infrastructure under the USOF.

USOF has been instrumental in enabling highspeed broadband and mobile connections across Gram Panchayats (GPs) and villages in the country. This MoU will enable the bundled Prasar Bharati OTT as a service, including linear channels, Live TV and on-demand content, among the end consumers while USOF will ensure efficient and highspeed broadband services in rural and remote areas. The national public service broadcaster, Prasar Bharati, with a legacy content, consumer reach and brand recall, will source and produce content that will run on its OTT platform. In addition, the Open Network for Digital Commerce (ONDC), a leading player in digital infrastructure, will provide the technical expertise and necessary framework in enabling digital commerce in products & services. This will be expanded to cover more services like education, health, training, credit, insurance, agriculture amongst others.

The MoU was signed in the presence of Dr, Neeraj Mittal, Secretary (Telecom), Niraj Verma, Administrator, USOF, T. Koshy, MD & CEO, ONDC, A.K. Jha, ADG, Platforms, Prasar Bharati and Sunil Kumar Verma, Joint Secretary, DoT.

Tags: A.K. JhaNeeraj MittalNiraj VermaPrasar BharatiSunil Kumar VermaT Koshy

RECENT POSTS

Bureau Media Ventures debuts as India’s first creator-focused venture studio and fund
Media

Bureau Media Ventures debuts as India’s first creator-focused venture studio and fund

July 7, 2026
0

New Delhi: Bureau Media Ventures (The Bureau) has officially launched as India's first creator-focused venture studio and fund, with a...

Read moreDetails
JioStar complaint leads to FIR, raids and detentions in Haryana
Media

JioStar complaint leads to FIR, raids and detentions in Haryana

July 7, 2026
0

Mumbai: In a significant enforcement action against cable piracy, the Haryana Police have registered an FIR against M/S Jai Durga...

Read moreDetails
Times Group expands Rajesh Madampath’s mandate; names him CBO – BCA
Media

Times Group expands Rajesh Madampath’s mandate; names him CBO – BCA

July 7, 2026
0

Mumbai: Times Group has elevated Rajesh Madampath to the position of Chief Business Officer – BCA, effective immediately. He will...

Read moreDetails
NDTV’s Research Paper Accepted at SIGIR 2026 Industry Track, A first for Indian Media
Media

NDTV partners with Integrated Advertising Services FZ-LLC to expand global monetisation of NDTV World

July 6, 2026
0

Mumbai: NDTV has entered into a strategic partnership with Integrated Advertising Services FZ-LLC, UAE, to strengthen the global monetisation, advertising...

Read moreDetails
Virtuoso
Media

Virtuoso Music enters India with artist-first model, eyes long-term growth in regional music markets

July 4, 2026
0

Mumbai: UK-headquartered music company Virtuoso Music has announced its entry into India, marking its first expansion into South Asia as...

Read moreDetails
ZEE
Media

Zee issues advisory on authorised FIFA World Cup 2026 streaming and trademark usage in India

July 3, 2026
0

Mumbai: Zee has issued an advisory to hotels, commercial establishments and associated partners across India, reminding them of the intellectual...

Read moreDetails

LATEST NEWS

PROHED wins SEO mandate for Manav Rachna University

PROHED wins SEO mandate for Manav Rachna University

July 8, 2026
Integral Ad Science appoints Lidiane Jones as Chief Executive Officer

Integral Ad Science appoints Lidiane Jones as Chief Executive Officer

July 8, 2026

ANALYSIS

Salesforce
Analysis

81% of Indian marketers have adopted AI, but unified data holds the key to customer engagement: Salesforce

July 7, 2026
0

Mumbai: Salesforce has unveiled the India findings from the 10th Edition State of Marketing Report, revealing that while 81% of...

PEOPLE

GoKwik names Aseem Goyal as Vice President – Business for ‘Kwik Ship’
People

GoKwik names Aseem Goyal as Vice President – Business for ‘Kwik Ship’

July 8, 2026
0

New Delhi: GoKwik, an eCommerce enablement platform, has appointed Aseem Goyal as Vice President – Business for its recently launched...

MARKETING

Quantum Mutual Fund appoints Manish Sharma as Head of Sales
Marketing

Quantum Mutual Fund appoints Manish Sharma as Head of Sales

July 8, 2026
0

Mumbai: Quantum Asset Management Company (Quantum Mutual Fund) has appointed Manish Sharma as its Head of Sales, strengthening its leadership...

Subscribe to Newsletters

ADVERTISING

PROHED wins SEO mandate for Manav Rachna University
Advertising

PROHED wins SEO mandate for Manav Rachna University

July 8, 2026
0

Gurugram: Performance marketing and SEO agency PROHED has secured the SEO mandate for Manav Rachna University, covering the broader academic...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

Is the Iceberg Melting for Linear TV?
Authors Corner

Is the Iceberg Melting for Linear TV?

July 8, 2026
0

I read MediaNews4U's story on the TAM report on Saturday and reposted it with my quick thoughts on LinkedIn, the...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Tribes, BC Web Wise, Tree Design, Mathrubhumi and Young & Hungry win Gold at Montreux Switzerland Festival 2026

Tribes, BC Web Wise, Tree Design, Mathrubhumi and Young & Hungry win Gold at Montreux Switzerland Festival 2026

July 8, 2026
PROHED wins SEO mandate for Manav Rachna University

PROHED wins SEO mandate for Manav Rachna University

July 8, 2026
Integral Ad Science appoints Lidiane Jones as Chief Executive Officer

Integral Ad Science appoints Lidiane Jones as Chief Executive Officer

July 8, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.