James Baldwin has been promoted to Ogilvy PR’s Head of Influence, Asia – Pacific. He was most recently positioned as Business Director and B2B Influence Lead, based out of Ogilvy UK.
Based out in Singapore, Baldwin will take charge of the agency’s influence offering across the region. He will report to Rahul Titus, Ogilvy’s Global Head of Influence, and Emily Poon, President of Ogilvy PR in Asia-Pacific.
Prior to Ogilvy PR, Baldwin worked at Ogilvy UK between 2019 and 2024, where he helped brands to enhance their reputation, build awareness, and tap into trusted industry expertise. He also speaheaded the launch of the industry’s first global thought-leadership research in B2B Influence, Influencing Business: The Global Rise of B2B Influencer Marketing—surveying 550 CMOs and marketing leaders across 11 global markets—last September.
Before joining Ogilvy, he associated with The Club Media Limited as Co-Founder and Commercial Director. Previous to this, Baldwin worked for Euromoney Institutional Investor as Client Director – Euromoney B2B Marketing. He was responsible for new business development, client sales and account management.
Prior to his tenure with Euromoney, Baldwin played the role of Junior Portfolio Manager at BRIC Group. Before this, he positioned as New Business Consultant at Marsh Commercial for a short span. Baldwin started his career as Telemarketing Consultant at Quantum Marketing since 2009.
Baldwin brings with him more than 10 years of experience in B2B and Influencer Marketing. He has also played a pivotal role in shaping Ogilvy’s cutting-edge Influencer proposition. Baldwin also led a multi-marketing award-winning Influencer team on some of the illustrious consumer brands such as Coca-Cola, Unilever, British Airways, Samsung, and the Olympic Games. He has also been an integral contributor to Ogilvy’s Annual Influencer Trends since its inception as per the agency.
Commenting on James Baldwin’s promotion, Titus, Global Head of Influence, Ogilvy said: “James has been at the forefront of Ogilvy’s market leading influencer capability for the last 5 years and an integral component in its success. His strategic appointment leading our Influence practice across Asia-Pacific showcases our belief in the creator economy and its growing importance.
James will work closely with Emily and our offices across the region to elevate local capabilities, and grow Asia-Pacific as a global center of excellence for influence as we build on our strengths as the world’s largest and most awarded influencer network agency.”
Emily Poon, President of Ogilvy PR in Asia-Pacific, added: “James’ appointment is a true testament to the global mobility and borderless ways of working at Ogilvy. James joins Ogilvy PR Asia-Pacific at a time when Influencer Marketing is becoming one of the most important platforms for business and communications and an integral part of the Public Relations, Social and E-commerce
Marketing ecosystem. With his extensive experience in this space, I’m excited to partner with James to build on our momentum in developing industry-leading Influence-first work that earns conversations, drive conversions and advocacy for our B2B and B2C clients. Influencer marketing is a rapidly evolving space and we will continue our focus in helping clients deliver on brand and business growth via our work, our people and our innovations.”
James Baldwin, Head of Influence for Ogilvy PR in Asia-Pacific, said: “The opportunity to develop world-class influencer marketing is bigger and more exciting in Asia-Pacific than anywhere else in the world. With the adoption of mass-reach social technology so high, yet such fascinating cultural diversity and community trust so intrinsic to life here, the opportunities to showcase Ogilvy’s borderless creativity through Influence are endless. I’m so excited to continue to work with Emily and Rahul to build on Ogilvy PR’s outstanding legacy in the region, and work with our diverse bench strength of Influencer talent in the region.”
