Mumbai: Love Depot, a sexual wellness superstore in India, owned by legacy healthcare brand TTK Healthcare has unveiled its latest campaign. The goal is to accentuate the brand’s three customer-focussed values which are – making products available across all demographics of pleasure seekers, improving accessibility by ensuring choice of delivery, privacy during the shopping journey and lastly, suiting all pockets with affordable and luxe range of products.
Showcasing diverse demographic profiles and narratives, the campaign consists of four films featuring Love Depot as a brand which promotes inclusivity, by offering something for everyone, irrespective of where they are in the journey of exploring pleasure. Owing to the conservative opinions surrounding this segment, the campaign also intends to bring a shift in the mindset of audiences while reassuring them of seamlessly meeting the objective of ‘Every Desire Delivered.’ The campaign looks to portray the emotions of delight when people discover that their desires will be delivered promptly.
Arjun Siva, head of digital, eCommerce TTK Healthcare said, “The pleasure product consumer is not an outlier, restricted to a particular niche segment, geography or even age group. I am thrilled to share the launch of our latest campaign with films that showcase ‘everyday’ people, across all age groups, living ‘everyday’ lives – because this is who our audience is. We aim to break stereotypes and normalize conversations around pleasure because we believe this is the key to opening minds and unlocking growth in the category.
“Our films’ protagonists demonstrate a gleeful delight, which actually mirrors (with some creative license) the reactions we have seen in real life, to our offerings. Our objective with this campaign was to create a relatable, endearing communication that establishes Love Depot as the Ultimate Pleasure Destination, and we feel these films have achieved that. We are certain that audiences will love and appreciate the films as well.”
Love Depot said that it products, house national and international brands, providing limitless options for customers to fulfill their pleasure desires. Further, with attention on privacy the brand said that it follows a discreet packaging protocol, without any logos information or indication on the labels. Additionally, a self-pick facility is also available to customers for them to have complete control on their purchases. With products starting at Rs. 499 there is something for each budget type explains the company.
The campaign will be run across Meta platforms such as Instagram and Facebook, alongside the Google platform – Youtube to ensure sustained communication and reach out to the masses effectively.
